Now, the latest advertisements being broadcast has the past 2 Malaysian Idols giving SEGi the thumbs up. In fact, if you visit the college's website, you'll find publicity materials for SEGi College Open House which invites prospective students to meet up with the Malaysian Idols, Jaclyn Victor and Daniel Lee. Quite clearly, the college is relying on Idolmania to attract students. Don't you think that speaks a lot about the college?
Based on their press release announcement, the College has signed up the Malaysian Idols as the College "Ambassadors".
“Our students relate well to the two Idols. They are of the same age group and their background is shared by the vast majority. Both Jac and Daniel are hardworking and creative. We feel that their clean image bodes well for our students. We picked Jac and Daniel not only for their celebrity status, but also as role models for our students,” said Lee [Principal of SEGi College Subang Jaya].Note that I have nothing against the Malaysian Idols. They absolutely deserved their celebrity status and the fact that they must be remunerated handsomely for being the College's ambassadors - after all, none of them were alumnis of SEGi College (although SEGi might just decide to award them honourary doctorates :)). The practice by the College to enrope the Malaysian Idols as their ambassadors is also not commercially unethical. However, it does appear a tad "grey", from the perspective of a educational institution that is seriously interested in providing "quality" education. I for one, am totally not impressed with their marketing strategy.
Interestingly enough, a reader who pointed out the following allegations on a forum to me. It appears that if the allegations were true, the College isn't particularly ethical in its assessment practices as well.
...when officers from overseas wanted to come over and check the students situation, they(Management) will ask you to say something good about the college (if the officer ask), and they(management) will print GOOD(fake) results of your testimonial to show them how good the students are in there. They give students some sort of a script to study and a short session to learn how to talk in front of the officers. AND THEY CLAIMED THAT IF STUDENTS WANTED TO TELL THE TRUTH OR SAYS SOMETHING BAD ABOUT THE COLLEGE,THE OFFICER WILL HOLD THE WHOLE ADVANCE/DIPLOMA CERT AND WILL NOT APPROVE IF PROBLEMS OCCUR. What the hell was that?In addition, it appears that some of the services provided to the students are well below acceptable levels.
They ask you to pay online fee's so you can get updated news/bulletins and courseworks info in the link(website) provided. But they never UPDATE IT,and will NOT accept whatever complaints and feedbacks given by students when facing a problem.They will just know how to ban and kick out students.... ALWAYS ASK THE STUDENTS FEEDBACK BEFORE JOINING THE COLLEGE. THEY KNOW & SPEAK BETTER THAN THE MANAGEMENT DOES.Taking away the angry vitrolics, the last line, "always ask the students feedback before joining the college" is good advice.
Also, don't be fooled by some of the scholarships on offer. It has been advertised that students who achieve straight ‘A's in 10 subjects and above will be eligible to receive full scholarship for the entire duration of their studies at SEGi. Partial scholarships will also be granted to those who score 8 and 9 ‘A's in their SPM exams. In addition, the College also announced rebate of RM500 for each ‘A' one score in the SPM.
The above is purely a strategy to attract top students to the College, who will then perform very well largely due to their own personal efforts, despite and inspite of the quality of teaching services and learning facilities at the college. If I'm a top SPM student, I will not go to SEGi College which is not even one of the better private educational institutions which I've lamented frequently about here on this blog. Job applications from SEGi College graduates practically have an automated route to the reject bin in my Jobstreet folders.
Oh, and you will find on their website that they have listed University of Sheffield, which is a good university in the United Kingdom as one of their new partner universities. Candidates who are still interested in SEGi should ask what type of partnership is this for I could find nothing in the courses structures which leads to a degree from Sheffield. So guys, keep your eyes wide open in your pursuit for higher education.